New research finds a growing appetite for Australian books overseas, with increased demand in China


Actor Nicole Kidman and Big Little Lies’ Australian author Liane Moriarty at the Emmys in 2017.
Peter Mitchell/AAP

Paul Crosby, Macquarie University and Jan Zwar, Macquarie UniversityMany authors dream of overseas success for their work, but how Australian books find publication in other territories and languages is not well understood even in the publishing industry.

Our new research has found that between 2008 and 2018, the number of international book rights deals made for Australian titles grew by almost 25%. This was driven, in part, by the international success of adult fiction titles from 2012 onwards and increased demand for Australian books in China.

Interestingly, during this time, over half of all deals were for children’s books. Still, there was a significant increase in the number of deals struck for adult fiction, which now accounts for around 30% of deals each year. More than 9,000 deals were made over the decade.

While almost one in five deals specified the title would remain in English, 13.7% were made for Chinese translations, followed by Korean (7% of deals). The data also reveals the increasing importance of Eastern European markets such as the Czech Republic and Slovenia, along with decreased demand for German, Dutch and Spanish translations.

13.7% of deals were for Chinese translations.
shutterstock



Read more:
Friday essay: is this the end of translation?


This is the first major attempt to measure the scale of Australia’s international book rights sales. Advances from them deliver a total of around $10 million each year to Australian writers, providing a valuable additional income stream.

Large, medium and even small Australian publishers are negotiating rights deals for their authors, and Australian literary agents are an established part of the international scene.

The success is across a broad range of genres including crime, romance, action thriller, contemporary women’s fiction, self-help and literary fiction.

Rights management involves a seller (who could be a publisher, literary agent or author) licensing the right to make and sell copies of a print, ebook or audiobook, and adaptation rights such as television, film and theatre.

63% of senior agents and publishers told us they felt there had been an increase in international interest in Australian authored books over the ten-year sample period.

Our findings include a report and case studies that aim to shed light on this important commercial and cultural aspect of the book industry.

The kids are alright

Titles aimed at younger readers (picture books up to young adult) were very popular with overseas buyers.

The reasons are not entirely clear: ultimately, the books themselves must work on their own terms in overseas markets. In addition to well-known series such as the Treehouse books by Andy Griffiths and Terry Denton, Judith Rossell’s books featuring Stella Montgomery, and John Flanagan’s Ranger’s Apprentice and Brotherband adventure series, there are hundreds of lower-profile titles which have “travelled”.

The decades-long expertise of Australian authors, publishers and agents in specialist children’s genres (often overlooked in the industry before the success of the Harry Potter series) is also likely to be a factor.

Deal-making

Since the 1980s, Australian publishers and literary agents have quietly been building international networks based on years of attendance at key book fairs in Frankfurt, Bologna, New York, London and more recently, Shanghai. These fairs, along with welcoming delegations of publishing executives and other strategies, help them find exactly who might be receptive to a pitch about their latest Australian books.

As Libby O’Donnell, Head of International Rights and International Business Development at HarperCollins Australia, puts it, “Every book can potentially have some readers overseas but not every book can have a market overseas that makes it viable to publish.”

While attendance at book fairs and personal relationships are key to successful deals, we observed different models of deal-making. O’Donnell was involved in international auctions for Trent Dalton’s Boy Swallows Universe and Meg Mason’s Sorrow and Bliss.

A theatrical production of Boy Swallows Universe at QPAC.
David Kelly



Read more:
Boy Swallows Universe: theatrical adaptation of hit novel blends pain with nostalgia to astonishing effect


She describes developing a carefully timed international campaign to draw out the biggest bids for these books. Six groups competed for the television rights to Boy Swallows Universe.

But rights sellers who work for some of the largest Australian publishers also described their passion for finding overseas publishers for books with less commercial potential. For Ivor Indyk at the highly respected literary press, Giramondo Publishing, it’s about forming alliances with like-minded literary publishers enabling overseas publication of Australian books that may become part of a literary canon.

Although publishers and agents benefit financially and in terms of prestige, ultimately, the biggest beneficiaries are authors. For most authors, the majority of their income will be from the Australia and New Zealand market. Rights income is “icing on the cake”.

A small proportion of Australian authors can live off their rights income, or sell substantially more books overseas than here. But most authors are excited by the opportunity to have their work read and appreciated overseas; offering another income stream and enhancing their international reputations.

However, the pandemic has hit the international book industry hard – with international travel on hold for so long.

Our report recommends initiatives such as mentoring arrangements and continued investment by industry and government in outgoing and incoming trade delegations (including to key book fairs). This will be more important than ever as publishers and agents re-establish connections after a hiatus of nearly two years.The Conversation

Paul Crosby, Lecturer, Department of Economics, Macquarie University and Jan Zwar, Faculty Research Manager, Macquarie University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Article: Libraries Emerging as Ebook Stores


The link below is to an article that looks at a growing trend – libraries as ebook stores.

For more visit:
http://goodereader.com/blog/electronic-readers/libraries-starting-to-emerge-as-a-bookstore/

Article: Growing Ebook Dominance


The link below is to an article that reports on the growth of ebooks and ebook reading.

For more visit:
http://www.zdnet.com/good-bye-books-hello-e-books-7000009208/

Article: Author Collectives


The link below is to an article that looks at ‘author collectives’ as a possible solution to the rapidly growing ebook marketplace.

For more visit:
http://www.teleread.com/writing/are-you-drowning-in-e-books-heres-a-solution/

Article: Ebooks and Ebook Readers Popularity Growing


The link below is to an article reporting on the growth in popularity in ebooks and ebook readers.

For more, visit:
http://www.huffingtonpost.com/2012/04/05/ereaders-ebooks-survey-how-many-people-read_n_1405449.html

Book Review: Currently Reading – Print is Dead, by Jeff Gomez


I have been reading ‘Print is Dead – Books in our Digital Age,’ by Jeff Gomez. I have now completed the fourth chapter ‘Generation Download.’ In this chapter, Gomez begins by comparing what has happened with the music industry with what has begun to happen with books and reading. A generation that has embraced a digital way of life, along with the gadgets that go with it, is out-growing the traditional book and craving digital technology and digital forms of entertainment. Music itself did not die with the coming of the digital world, only the form in which it was presented. The same resistance that the music industry applied to digital technology before it embraced it, is now being witnessed in the book industry – though I would argue that ebooks are taking a little longer to take off. Gomez argues that it is only a matter of time before an acceptable digital format is found that will have ebooks off and running, along with some form or forms of digital devices on which ebooks will be accessed. Perhaps the growing boom in Tablets and Ebook Readers is an indication that that time is now upon us.

Certainly I am a convert, having been previously a doubter of ebooks and the way they were accessed. More mobile forms of accessing ebooks, such as the Kindle, iPad and even Notebooks, have enabled me to transform my thinking, from one in opposition to being one who has fully embraced the technology. Being able to carry vast libraries on mobile devices is simply breathtaking to me and incredibly appealing. Not having to have huge spaces devoted to a large library and actually having the space to store a huge library is simply brilliant – I had long ago ran out of room for my books and needed to cull quite a number, which I did reluctantly. Now I am able to recall those dismissed books via the digital medium and not loose them again. Old friends are again welcome.

In the following chapter, ‘Generation Upload,’ the focus is on the savvy Internet user (which is generally most connected folk these days) who not only downloads material but also uploads modified material, uniquely created material and so on. This has been so with music and video, with the various play lists, mash ups, parodies and the like, as well as comments, contributions, etc. Will the same happen with books is the question raised by Gomez and predicted. Just how far consumer interaction will be with ebooks is yet to be seen, as also the form it will take. There are opportunities already existing for commenting and reviewing, with developments being made in the way of sharing quotes (Pinterest interaction, Quotista, etc), and likely many more ways yet to be invented or passed on convincingly to the masses.

‘On Demand Everything,’ the next chapter in the book, brings the attention of the reader to what we already know – we expect to be able to get pretty much everything whenever we want it and that better be soon. No longer do we need to wait for our media to arrive at given timeslots on the television, our CD music to arrive in the mail, etc. We now have the ability to access it all as soon as we want it and then to keep it in mobile gadgets that we can take with us and access whenever we wish. This then is surely the future of books. Gomez believes we will want to be able to divide large books into bits and pieces that we can access and use in whatever way we like – which would certainly be true of some forms of literature. However, it is unlikely that we would want to divide up novels for example, into little pieces. The ability to bookmark, highlight and clip pieces of text (among other possibilities) for various uses, is certainly increasing the appeal of ebooks and bringing them a more familiar feel, which will I think increase their usefulness considerably. Being able to find quotes, parcels of text and the like via search capabilities, cataloguing, etc, will all be very valuable tools that will bring ebooks into the realm of what is now possible with music, videos, etc.

In the next chapter, ‘Ebooks and the Revolution that Didn’t Happen,’ Gomez examines the reasons why Ebooks didn’t take off when they first appeared – which doesn’t mean they won’t take off at some point (which I do believe will happen at some point). His arguments certainly capture some of my own thoughts at the time of their first appearance, so if I was typical of people (at least of my age) at that time he may very well have hit the nail on the head. Some of the original issues still exist, such as the number of file types and matching them with the various readers and access to the files across a variety of devices. Perhaps when these issues are thought through with a bit more commonsense ebooks will become more popular sooner rather than later.

See also:
http://www.dontcallhome.com/books.html (Website of Jeff Gomez)
Podcast (Excerpts from the Book)
Google Books
Amazon

Books: Are We Getting Dumber?


Does Anyone Read Books Anymore?

The link below is to an article that asks, ‘who reads books these days?’ It’s an interesting question. I have long thought that humanity is becoming dumber, overall. Certainly our overall wealth of knowledge is growing, however, I would argue that the majority of people are getting dumber. Is that a fair statement? I guess it’s a matter of opinion.

For more visit:
http://www.mentalfloss.com/blogs/archives/85938

Changing the World: December 17 – Street Children Awareness


This suggestion is one that seeks to raise awareness of a terrible situation that is growing and growing around the world. Today there is a growing crisis – street children. There are far too many kids being forced to live on the streets for various reasons.

More information at:

www.openfamily.org

 

A response to reading ‘365 Ways to Change the World,’ by Michael Norton

LIFE AT THE BOOKSHELF: A Life Around Books


I have spent a lot of my time around books. I love books. I can’t have enough books – at least it certainly seems that way. I’m always on the lookout for books. I don’t buy a lot of new books these days, however, if there is a good one – well, I just have to buy it.

I’ve always read a lot. Early in life I probably read more out of necessity in order to pass subjects and exams. It wasn’t until I left school that I really got a passion for books. What spurred my passion for books was my growing interest in Christianity and my subsequent embrace of it. I just wanted to learn and to learn as much as I could. So I started to buy books

Somewhere along the track I became interested in reading books of other subjects as well, especially books to do with history. I also read novels, but for me to read a novel it has to have a great plot. One of my favourite authors is Tom Clancy, which probably gives you some idea of the type of novels I read.

Of course I collected books on horticulture (I trained as a horticulturist), cooking, computers, travel, wilderness and other areas that I was interested in. However my real passion in books has always been theological and historical.

At the moment my life is in a ‘treading water-like’ situation. I’m probably still another 6 months away from moving into another home to rent (I currently live in a caravan park in a cabin), so the vast majority of my books are in storage and I can’t get at them because they are quite some distance away and I don’t have a car. There probably isn’t a day that goes by that I wish I had access to some book or another. I am longing for the day when I’ll be able to make use of all my books again.

I’ve probably managed to collect another couple of boxes of books in the time I have been away from them and I am slowly accumulating a collection of them in the cabin. They are enough to get me by at this stage, but my various interests are crying out for the books to assist me in them.

I have begun to place a listing of the books I own on my web site at particularbaptist.com and will eventually add them to my Shelfari presence as well. A look at the list (which is nowhere near complete) soon gives an idea of the number of books I have.

See the list at:

http://www.particularbaptist.com/kevins/kevinslibrary.html

See my Shelfari Profile at:

http://www.shelfari.com/particularkev

I have also started accumulating books online at both the particularbaptist.com website and the Kevin’s Family – History Site. These two virtual libraries encapsulate the two main areas of my passion for books – theology and history.

It is for these two libraries (other than my own interest of course) that I am buying out of copyright theological and historical books. Gradually I am building up my collection of online books in these libraries, sharing my passion for books and the wealth in books with a much wider audience.

Visit the libraries at:

http://particularbaptist.com/library/libraryindex.html

http://particularbaptist.com/matthewshistory/library/articles.html

Not only do these libraries contain the works that I have collected and put online, they also have many links to others works that others have placed online. In short, these two virtual libraries have an enormous amount of resources in them – enough to keep the most avid reader going for a life time.

I have now started the ‘At The BookShelf’ Blog and the ‘Reformed Reading Group’ at Shelfari to provide another aspect to sharing my passion for books, especially in the two areas I have mentioned – theology and history. With these two latest sites I will be able to interact with visitors and discuss various books, what we have learnt, questions and issues raised, enjoy fellowship, etc. So I am really hoping that my visitors will join the Reformed Reading Group (I am thinking especially of Reformed Christians here obviously – though others are most welcome) and get involved in the discussion, as well as having visitors interacting via the comments provision here at ‘At The BookShelf.’

Visit the Reformed Reading Group at:

http://www.shelfari.com/groups/36946/about

What I intend to post here in the Blog are reviews of the books I have read and possibly some quotes from some of the books also. I will probably also be posting URLs for new books (old books) I post in the two virtual libraries also.

What else is left to say but please get involved at some of the sites I have mentioned? You won’t regret it.