Tag Archives: price

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Beyond $0.99: New tips on ebook price promotions

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Laura Hazard Owen's avatarGigaom

The days when a single Kindle Daily Deal could catapult an unknown book up the New York Times bestseller list are probably behind us now. And big publishers are experimenting more and more with price promotions, so that a super-low price on a self-published ebook isn’t enough to help it stand apart. So as more and more and more ebooks are published, how have the mechanics of price promotions changed?

I moderated a panel on this topic at the Digital Book World conference last month. I learned a ton in interviews with my panelists and we weren’t able to get to all of it during the conference. Here are some of their most intriguing points and lessons learned.

It’s all about the shopping cart

The “cart” is an obvious feature of online shopping — but hasn’t always been a huge part of shopping for ebooks. If you’re reading on an…

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The Price of Ebooks

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The link below is to an article that considers the price of ebooks.

For more visit:
http://www.huffingtonpost.com/brooke-warner/what-are-ebooks-worth_b_6334402.html

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Apple’s $450M plan to settle ebook price-fixing gets green light

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Jeff John Roberts's avatarGigaom

Apple could begin paying out $400 million worth of cash and ebook credits to consumers by the end of the year, after a federal judge approved an unusual deal related to an Apple-led conspiracy to fix the price of ebooks.

On Friday, Reuters reported that U.S. Distrct Judge Denise Cote approved a settlement reached this summer under which Apple agreed to pay $400 million to consumers and $50 million to lawyers.

Those numbers are conditional, however, on an appeals court upholding a 2013 verdict in the price-fixing case, in which Apple was found to have colluded with five big publishers to fix the price of ebooks. The appeals court will hear Apple’s challenge on December 15, but few expect that the court will disturb the verdict.

In the event the appeals court does send back the verdict to be reconsidered, Apple will instead pay only $50 million to consumers plus $20 million to the lawyers instead.

The unusual…

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Ebook Pricing

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Unknown's avatar

Book/Ebook Price – According to Length?

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The link below is to an article that looks at whether books/ebooks should be priced according to their length.

For more visit:
http://michaelhyatt.com/pricing-books-according-to-length.html

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Cheap Ebook Reading

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The link below is to an article that takes a look at the art of cheap ebook reading.

For more visit:
http://www.teleread.com/ebooks/the-secret-to-ereading-on-the-cheap/

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Short ebooks or Ebook Singles

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The link below is to an article that considers the value of short ebooks/ebook singles – or essentially the digital version of the short story. Are they worth the price?

For more visit:
http://www.theguardian.com/books/2013/nov/17/ebooks-penelope-lively-abroad-penguin

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Article: Ebook Pricing

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The link below is to an article that comments on ebook pricing.

For more visit:
http://www.wired.com/opinion/2013/10/how-ebook-pricing-hurts-us-in-more-ways-than-you-think/

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Frankfurt Book Fair 2013: New ebook markets, battles and pricing strategies

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Laura Hazard Owen's avatarGigaom

No matter what country they’re in, book publishers worldwide share some of the same challenges. They’re grappling with the digital transition — which, depending on where you live, has either already arrived or is about to come knocking. They’re battling for readers’ eyeballs, trying to make books stand out in a sea of other forms of entertainment. And they’re figuring out how to price their digital content.

These themes were major topics of discussion at the 2013 Frankfurt Book Fair, which brings over 200,000 book trade professionals to Germany each fall and took place this week. Here’s a roundup of the best coverage and biggest trends from the fair.

International ebook markets: What’s the same, what’s different

By next year, more than half of all books sold in the U.S. will be purchased online rather than in stores. Russ Grandinetti, Amazon’s VP of Kindle Content, said at the Publishers Launch…

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Article: Apple Appeals eBook Price Fixing Sentence

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The link below is to an article that reports on Apple’s appeal against the sentence handed down in the ebooks price fixing lawsuit.

For more visit:
http://www.mediabistro.com/appnewser/apple-appeals-ebook-collusion-charges_b41203