Probably a good thing because nobody was going to buy it anyway: Sony (s SNE) is not going to sell its new e-reader, the PRS-T3 released earlier this month, in the United States.

The company cited “the region’s market changes” — i.e., competition from Amazon (s AMZN), Barnes & Noble (s BKS) and Kobo — as the reason it won’t launch here. Sony’s e-reader market share in the U.S. has dwindled to negligible levels in recent years.

Here’s Sony’s rationale, in a statement via The Digital Reader:

“Sony will not be offering the Reader PRS-T3 in the United States. In response to the region’s market changes, Sony will be focusing instead on mobile and tablet devices, including the Xperia Tablet Z and Xperia Z smartphone. Digital reading and ebooks remain an important priority for Sony. Reader Store will still help book lovers find and read their next story, anytime…