Tag Archives: price

Unknown's avatar

Don’t price your ebook at $1.99

by

Laura Hazard Owen's avatarGigaom

What’s the right price for your self-published ebook? You’ll probably want to stay in the $2.99 to $5.99 range, new data from Kobo’s Writing Life platform suggests — and stay away from $1.99 if you want to maximize sales.

Publishers Weekly reports on Kobo’s self-publishing platform, Writing Life, which launched in June 2012. Mark Lefebvre, Kobo’s director of self-publishing and author relations, tells PW that the $1.99 price point “is dead”:

“Authors most often start at $2.99 ‘and walk the prices up,’ he said, noting, ‘A low price point may be a hook, but it’s the quality of a work that attracts readers, not the price.’ Lefebvre added that $1.99 is dead ‘not just for us, but also, it seems, on other platforms,’ pointing out that $0.99 KWL titles sell twice as many copies as those at $1.99, and that ‘$2.99 sells more than four times more.’ About 80…

View original post 140 more words

Unknown's avatar

Article: Self-Published Ebook Price?

by

The link below is to an article that considers the price of a self-published ebook.

For more visit:
http://www.lindsayburoker.com/e-publishing/ebook-pricing-for-book-launch-high-or-low/

Unknown's avatar

Article: Best-selling Ebooks Price Drops

by

The link below is to an article that reports on the average price for best-selling ebooks, which continues to drop.

For more visit:
http://www.teleread.com/ebooks/average-price-of-best-selling-e-books-drop-to-all-time-low/

Unknown's avatar

Judge lays down Apple’s punishment in ebooks case. It’s largely in line with what the feds wanted

by

Laura Hazard Owen's avatarGigaom

After weeks of back-and-forth between the Department of Justice and Apple (s AAPL), the federal judge overseeing the ebooks antitrust case issued an injunction against Apple in a filing released Friday. The Department of Justice will be happy, because the final injunction contains a lot of what it had asked for.

In July, Judge Denise Cote found Apple liable of conspiring with publishers to set ebook prices at the launch of the iBookstore.

“Apple did not conspire to fix ebook pricing,” company spokesman Tom Neumayr said in a statement. “The iBookstore gave customers more choice and injected much needed innovation and competition into the market. Apple will pursue an appeal of the injunction.”

The injunction, which is set to go into place in 30 days, will last for five years — but the court can extend it for “one or more one-year periods” after that, either on its own…

View original post 391 more words

Unknown's avatar

Apple: Feds aim to “give Amazon a significant competitive advantage” in ebooks case

by

Laura Hazard Owen's avatarGigaom

In court filings posted Monday morning, Apple (s AAPL) attorney Orin Snyder responded to the Department of Justice’s revised proposed punishment for the tech company in the ebooks case. Snyder criticized the government for filing “a 12-page broadside masquerading as a brief,” and accused them of “seeking a remedy that would give Amazon a significant competitive advantage over Apple.” (The filings are embedded below.)

U.S. district judge Dense Cote found Apple guilty of conspiring with publishers to set ebook prices last month, and Apple is appealing that verdict. Nonetheless, it responded directly to various parts of the DOJ’s proposed injunction. The DOJ is arguing for a number of things: Changes in the way that Apple sells content in the App Store, including allowing ebook retailers to sell ebooks directly through their apps without Apple taking a cut; staggered negotiations with book publishers; and the creation of a third party monitor to…

View original post 229 more words

Unknown's avatar

Article: Latest on Ebook Price Fixing Lawsuit

by

The link below is to an article that reports on the latest developments concerning the Apple ebook pricing lawsuit.

For more visit:
http://www.the-digital-reader.com/2013/08/23/doj-offers-revised-settlement-apple-5-publishers/

Unknown's avatar

Why Overstock decided to start a price war with Amazon

by

Lauren Hockenson's avatarGigaom

Overstock.com’s was founded in 1999 with the purpose of selling surplus office goods after the burst of the dot-com bubble, and like many companies from that era, it went through plenty of turbulence.

But the site has gradually drifted away from outlet goods and is now selling everything from rugs to name-brand women’s apparel. It has, in the process, become a stable billion-dollar business.

It’s always been dwarfed by Amazon (s AMZN), which had $61 billion in revenues last year. But Overstock says it’s now ready to take on the goliath. Its first strike? Overstock’s decision this week to undercut Amazon’s prices on some books by 10 percent, which forced the mega-etailer to quietly bring down its prices as well. We asked Overstock CEO Patrick M. Byrne (pictured above) why he thinks he can go toe-to-toe with Amazon.

What was the impetus for challenging Amazon on pricing in books?

We have sold books…

View original post 388 more words

Unknown's avatar

Article: How Much Should Ebooks Cost?

by

The link below is to an article that considers what the price for ebooks should be – the comments section is also interesting, with some very good thoughts among them.

For more visit:
http://www.marketplace.org/topics/tech/how-much-should-e-books-cost

Unknown's avatar

Article: Apple Looses Ebook Price Fixing Case

by

The links below are to articles reporting on Apple loosing the ebook price fixing lawsuit

For more visit:
– http://www.digitopoly.org/2013/07/10/apple-found-guilty-of-price-fixing-initial-thoughts/
– http://www.guardian.co.uk/technology/2013/jul/10/apple-guilty-ebook-prices-trial
– http://www.mediabistro.com/appnewser/judge-rules-against-apple-in-ebook-collusion-case_b38268
– http://www.guardian.co.uk/commentisfree/2013/jul/10/antitrust-apple-plot-publishers-ebook
– http://www.the-digital-reader.com/2013/07/10/loss-leaders-predatory-pricing-and-why-amazon-isnt-the-defendant-today/
– http://www.mediabistro.com/galleycat/judge-rules-that-apple-led-conspiracy-to-fix-ebook-prices_b73870