Advertisements on the Kindle was not a smart move by Amazon, but they have quickly responded by allowing owners to opt out of the advertisements for a one off fee. That was a very smart move and has prevented Amazon loosing their place as the top dog in ebook readers and sales. This could have been the decision that destroyed Amazon and may have allowed another player to gain ground easily on them. The link below is to an article that reports on the opt out opportunity.
The links below are to two articles reporting on the Pulitzer Awards that featured no prize for fiction and reaction to that decision.
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I have been reading ‘Print is Dead – Books in our Digital Age,’ by Jeff Gomez. Having just read chapter two, ‘Us and Them,’ I must say that his point in that chapter is well made. The demise in traditional book sales has not been because ebooks have taken the world by storm – at least not at this stage – but because other areas of the digital world have. Generations of younger people have turned away from books in all their forms and have sought entertainment in other things, such as the Internet and video games, to name just a couple. It is reading itself that is being passed by, so the advent of the ebook is not that which is killing off the traditional book and by extension the bookseller/bookshop, but rather ‘dumber’ forms of entertainment.
Books will always be around in one form or another (at least I believe that), whether they remain as prolific as they now are is quite another thing, it is the habit of reading that may fall away dramatically and cause books to be cast aside – at least in the wider community. I think there will always be a group or community of diehard book readers, who eventually will have ebooks as their primary source of books and reading material. There are those who will not be lost entirely to less intellectual forms of entertainment, though perhaps some of these other forms of entertainment may play a role in the ‘reading’ of the future in the digital world (linked to videos, etc). Reading is a great skill that is being lost and the medium for ideas through the ages faces its greatest threat from a lack of it.
The next chapter, ‘newspapers are no longer news,’ deals with newspapers as a source of news and book reviews, or rather, how they are rapidly loosing their ascendency to online applications and tools. In a world that is rapidly changing and access to news as it happens online, newspapers are becoming a too infrequently updated source of news and information. Online access to news and events as they happen are so readily accessible, that the traditional source of news is fading away. As for book reviews, the avenues of discussion about books on the web via social networking, Blogs and the like, opens the opportunity for all to join the discussion. Book reviews in newspapers, like movie reviews, are opportunities for the reviewers to pontificate and/or push their own views onto a public unable to respond – online however the avenues of discussion are legion and varied. All may be involved – or not at all. The decision as to how one may be involved is left to the individual, which also translates to news stories in a similar manner. Interaction with the news and books has never been so simple and as rich an experience.