iTunes users spend a lot on apps and music, not so much on ebooks (chart)


Gigaom

On Wednesday morning Apple revealed the latest stats on iTunes video: users have downloaded 1 billion TV episodes and 380 million movies total, at the rate of 800,000 TV episodes and over 350,000 movies per day. Combined with the company’s recent revelation that it has 575 million active iTunes(s AAPL) accounts now, one interesting takeaway is that, while the number of iTunes accounts has grown substantially in the last five years, the amount users are spending on video hasn’t changed very much.

Horace Dediu made some calculations and plotted all of the data on a chart over at his Asymco blog:

Based on these latest numbers, Dediu calculated how much iTunes users spend per year on different types of media. He says it’s “about $9/yr on Software, $2/yr on books, $16/yr on apps $12/yr on music and $4/yr on video.”

On one hand, this chart backs up something we already…

View original post 176 more words

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.