Some recent articles about the Washington Post have noted that being owned by [company]Amazon[/company] CEO Jeff Bezos hasn’t resulted in any dramatic changes to the newspaper, apart from some work on a new content-management system — but something fairly major is coming soon, according to a report at Bloomberg Businessweek. Brad Stone, a technology writer whose contacts at Amazon have proven fairly reliable in the past, says the newspaper is working on a magazine-style subscription app that will be released soon for the Kindle.
According to Stone’s article, a team within the Washington Post has been working on the app for the past several months as part of something called Project Rainbow, an effort being run by Kerry Lauerman, former editor-in-chief of Salon magazine. As the Businessweek article describes it:
A group inside the Post has been working on a new application that will offer a curated selection of news…
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Like a visiting dignitary from another world, Amazon (s amzn) CEO Jeff Bezos descended on the Washington Post newsroom on Wednesday to meet with editors and reporters at the newspaper he recently acquired for $250 million, and by most accounts the reaction from the somewhat shell-shocked staff was surprisingly positive. That could have something to do with the fact that Bezos didn’t sound at all like the tech warlord out to gut the newsroom and get everyone to produce more slideshows — in fact, he said he prefers a printed newspaper to a digital one, and he also believes that readers will pay for a “daily bundle” of news on a tablet.
The Amazon founder made a number of other points that probably sat well with the Post‘s journalists, including the idea that the paper’s primary focus should be on readers and not advertisers, and that catering to…
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