The link below is to an article that should arouse some interesting thoughts. Browsing a bricks & mortar bookshop before buying online is likened to shoplifting – any thoughts?
For more visit:
http://www.theguardian.com/books/2015/apr/14/david-nicholls-decline-indie-bookshops-london-book-fair
The link below is to an article that takes a look at showrooming, which is not confined to bookshops.
For more visit:
http://goodereader.com/blog/e-book-news/consumers-warned-against-showrooming
For brick-and-mortar retailers, smartphones are often viewed as the enemy. The fear is that consumers will find a better deal on their mobile device, treat the store as a mere “showroom” and then buy what they want online.
Last summer, Best Buy’s(S bby) then-interim CEO said the company’s “No. 1 priority” was beating the trend and, over the past couple of years, other big retailers have targeted the threat with friendlier, more Apple(s aapl)-like locations and better on-the-ground customer service efforts.
But a study released Thursday from Columbia Business School and loyalty management firm Aimia aims to “bust” what it calls “myths” surrounding showrooming.
The researchers surveyed 3,000 consumers in the U.S, the U.K and Canada and found that while a majority of shoppers said they are guilty of showrooming, mobile phones can actually improve the odds of an in-store purchase.
“Our findings contradict many of the…
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The link below is to an article that takes a look at how bookshops/bookstores can combat showrooming, a practice where books are viewed in a shop and then purchased online.
For more visit:
http://www.mediabistro.com/galleycat/how-booksellers-can-combat-showrooming_b74866
At the BookShelf 