Flipboard swims against the tide by launching a website


Gigaom

If there’s one word that sums up where most media entities are focused for the future, it’s “mobile” — almost every news service and website is looking to mobile because that’s where the younger users are, and therefore that’s where the growth is. In fact, NowThis just finished getting rid of its website altogether because it said there was no purpose in having one.

Flipboard, however, is doing the exact opposite: On Tuesday, the company said it is finally embracing the web by launching a full-featured site that not only reproduces what the app offers, but builds on top of it.

So why is Flipboard going in the opposite direction to everyone else? Co-founder and CEO Mike McCue said there’s a simple answer, which is that Flipboard was mobile before almost anyone else — in fact, the app was one of the first to show the real possibilities of the…

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