It’s a lot easier to say you want to move from print-first to digital-first than it is to actually do it


Gigaom

Large newspaper companies are struggling with a very real-world version of Clay Christensen’s “Innovator’s Dilemma” — namely, the need to transition from a print-focused business model to a digital one, with all the mess and upheaval that entails. But how do you actually take a chain of almost a hundred small daily and weekly newspapers and transform those newsrooms in real time? That’s what Digital First Media is trying to do with what it calls Project Unbolt, a new effort that CEO John Paton launched earlier this week.

The name, Paton said in a presentation to the Online Publishers Association, comes from the way in which traditional media entities often see digital or online publishing as something they “bolt on” to their existing processes, which he argued is exactly the wrong way to approach the problem — and in fact dooms anyone who does approach it that way to…

View original post 875 more words

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.