The New Golden Age of Online Book Clubs


Flavorwire

As publishing people never tire of repeating, Oprah is the most powerful person in the book world in terms of the sales numbers her endorsements generate. Of course, Oprah isn’t really an author, editor, or publisher, but she tells people to read books, and they listen — lots and lots of them listen. Just look at her two Oprah Book Club 2.0 picks: Cheryl Strayed’s Wild and The Twelve Tribes of Hattie by Ayana Mathis. Both books would have done well on their own, but here we are, well over a year after the release of Strayed’s memoir, and the paperback is still making bestseller lists. Mathis, who The New York Times called “just another promising writer” two weeks before Oprah came along and made her the book club pick, has had a similar experience thanks to the blessing of St. Oprah.

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