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Gail Jones: Australian literature is chronically underfunded — here’s how to help it flourish



Kate Winslet in the 2015 film The Dressmaker. The film was based on the novel by Australian writer Rosalie Ham.
Screen Australia, Film Art Media, White Hot Productions

Gail Jones, Western Sydney University

This is an edited version of author Gail Jones’ submission to the parliamentary inquiry into the creative industries.

Literary culture carries profound social value. In general terms it is essential to employment, cultural literacy and understanding of community, as well as to Australia’s post-pandemic recovery and growth. It is also radically underfunded and in urgent need of new support.

I am particularly concerned with the low level of investment in literature through state and federal funding agencies compared with other art forms.

The economic benefits

Literature is a mainstay of the creative and cultural industries, which contributed $63.5 billion to the Australian economy in 2016-17. Creative arts employ 645,000 Australians and those numbers were increasing before the pandemic. Literature operates in the economy in many and complicated ways, since writers are “primary producers” of creative content.

Books form an often invisible bedrock of robust resources for the wider economy. They provide creative content in areas such as film, television, theatre and opera; moreover they contribute fundamentally to the educational sector, to libraries, events and what might be called our forms of cultural conversation.

Julia Ormond and Angourie Rice in Ladies in Black, a 2018 film based on the novel by Australian author Madeleine St John.
Lumila Films, Ladies in Black SPV, Screen Australia

The most conspicuous areas of economic benefit and employment are libraries, universities, schools, festivals, bookshops and publishing.

Indirect benefits, such as to tourism and cross-cultural understanding, are often overlooked in reference to the economic benefits of literature. Our books carry implicit, prestigious reference to a national culture and place; they attract interest, visitors and students and arguably establish a presence of ideas above and beyond more direct mechanisms of cultural exchange.

Cross-cultural exchange and understanding are crucial to the literary industries and of inestimable benefit in “recommending” Australia and its stories.

However, writers’ incomes are disastrously low, $12,900 on average; and COVID-19 has eliminated other forms of supplementary income. It has always been difficult to live as a writer in Australia (which is why most of us have “day jobs”) and it is clear writers are disproportionately disadvantaged. Although essential to the economic benefits of a healthy arts sector overall, writers are less supported by our institutions and infrastructure.




Read more:
Five ways to boost Australian writers’ earnings


Total literature funding at the Australia Council has decreased by 44% over the past six years from $9 million in 2013-14 to $5.1 million in 2018-19. The abolition of specific literature programs such as Get Reading, Books Alive and the Book Council has been responsible for much of this decrease.

We need additional government-directed support such as the funding delivered to visual arts through the Visual Arts and Craft Strategy ($6.6 million in 2018-19), regional touring delivered through Playing Australia ($7.4 million 2018-19) and the Major Festivals Initiative ($1.5 million 2018-19).

Melbourne’s State Library.
Valeriu Campan/AAP

Shaping national identity

The literary culture in Australia is chronically underfunded, but its benefits are persistent, precious and immense. “Social well-being” requires social literacy, a sense of connection to one’s history, community and self: these are generated and nourished through narrative, conversation and reflection.

The literary arts create a sense of pride, community and solidarity. A single library in a country town can offer astonishing opportunities of learning and self-knowledge: how do we calculate value like this?




Read more:
Friday essay: the library – humanist ideal, social glue and now, tourism hotspot


As someone who grew up in remote and regional areas, I’m aware of how crucial libraries and book culture are to a sense of connection with the nation. Moreover, reading is an indicator of mental health, especially among young people.

Brothers Douglas and Dare Strout read a school book together while home schooling in Brisbane in April.
Darren England/AAP

“National identity” also requires reflexive literacy: social understanding and agency derive from reading and writing; a nation that neglects its literary culture risks losing the skills that contribute to creative thinking in other areas — including in industry and innovative manufacturing. Local reading and writing initiatives have had remarkable success in areas like Aboriginal literacy and aged care mental support.

More Australians are reading, writing and attending festival events than ever before. Reading is the second most popular way Australians engage with arts and culture.

Writers’ festivals are flourishing and attendances growing. Libraries remain crucial to our urban and regional communities. It is no overstatement to claim that literature has shaped and reflected our complex national identity.

Australian literature at universities

The formulation of a Creative Economy Taskforce by Arts Minister Paul Fletcher is a positive step in establishing better understanding of this crucial economy. I would draw attention, however, to the lack of literary expertise on the taskforce. The appointment of a publisher or a high-profile Indigenous writer, for example, would give more diversity to the collective voice of our literary community.

The additional appointment of an academic concerned with Australian literature, such as the current director of the Association for the Study of Australian Literature, would further enhance the claims of literature.

The education sector will have a role in implementing creative arts initiatives. There has been a deplorable lack of support for Australian literature within the academy.

Under the current wish to renovate the jobs sector through the creative arts there is an opportunity to direct dedicated funds within the education budget to establishing a Chair of Australian Literature in each university (or at least in the Group of Eight).

There is currently one Chair at the University of Western Australia and a privately endowed one at the University of Melbourne. Postgraduate scholarships could also be offered specifically in the area of Australian literary studies.

Alexis Wright, pictured here in 2007 after winning the Miles Franklin award, is the Boisbouvier Chair of Australian Literature at Melbourne University.
Dean Lewins/AAP

For a comparatively small outlay in budget terms, such a move would signal direct support for Australian reading, writing and research and would be widely celebrated in the education and library sectors.

‘Embarrassing’

It is embarrassing to discover that some European universities (in my experience Belgium, Germany and Italy, in particular) study more Australian literature than is offered in our own nation.

The case for increased Australia Council funding in the neglected area of literature has already been made. Writers’ incomes are, as attested, direly low and I worry in particular about diminishing funding for new and emerging writers.

An injection of funds into the literature sector of the Australia Council is another efficient and speedy way in which to signal understanding of the fundamental role of literature to our cultural enterprises and economic growth.

Cuts to publishing, festivals, journals, individual writers’ grants and programs generally, have had a disastrous effect on the incomes and opportunities for writers in this nation. Notwithstanding a few highly publicised commercial successes, most writers truly struggle to make ends meet. The “trickle down effects” — from a sustaining grant, say, to a literary journal — have direct economic benefits to writers and therefore to the wider economy.




Read more:
Literary magazines are often the first place new authors are published. We can’t lose them


Most writers’ work is not recognised as a “job”; if it were, if there were a definition of “writer” as a category of honourable labour (such as it is, for example, in Germany and France), writers would be eligible for Jobmaker and Jobseeker benefits.

This may be blue-sky thinking, but I look forward to a future in which forms of precarious labour, like writing, are recognised and honoured as legitimate jobs.

Another area that may work well with literature is foreign aid. The government of Canada, for example, donates entire libraries of Canadian literature as part of its aid program. (I’ve seen one installed on the campus of the University of New Delhi.)

What about gifting libraries of Australian books as part of our aid program?
Hamilton Churton/PR Handout

This works as a stimulus to the host economy (benefiting publishers and writers) and also the receiving community, for whom access to books and education may be difficult. It also encourages study of the host culture’s writings and has benevolent “soft power” effects of inestimable worth.

‘Literature houses’

The government has indicated physical infrastructure (buildings and so on) will be necessary to the renovation of the domestic economy post-COVID. This is a wonderful opportunity to consider funding “literature houses”, purpose-built sites for readings, writer accommodation for local and overseas residencies, places for book-launches, discussion and the general support of literature.

The Literaturhaus system in Germany, in which all major cities have funded buildings for writer events, and in which, crucially, writers are paid for readings and appearances, is a wonderful success and helps writers’ incomes enormously.

The Frankfurt Literaturhaus.
shutterstock

The inclusion of Indigenous, regional, rural and community organisations in proposals for “literature houses” would stimulate local building economies and generate community recognition of Australian literature.

The Regional Australia Institute considers creative arts as a potentially productive area of regional economies. However its 2016 map of Australia has a tiny space allocated to creative industries (situated around Alice Springs and linked to the Indigenous art industry). This strikes me as a radical imbalance and a missed opportunity.

A priority for this inquiry could be support for initiatives in literature, perhaps through existing library or schools infrastructure, to address creatively matters of both rural innovation and disadvantage.

Encouraging workshops in writing, including visiting writers, addressing reading and writing as a creative enterprise for the community as a whole: these could form the basis for an enlivening cultural participation and skills. Dedicated funds in literature for regional, remote and rural communities are urgently required.

Literature, in all its forms, is crucial to our nation — to the imaginations of our children, to the mental health and development of our adolescents, to the adult multicultural community more generally — in affirming identity, purpose and meaning.The Conversation

Gail Jones, Professor, Writing and Society Research Centre, Western Sydney University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Should governments provide funding grants to encourage public interest journalism?



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Publicly funded grants could help journalists break and cover important stories.
Shutterstock

Andrew Dodd, Swinburne University of Technology

Whether government should fund public interest journalism in Australia is a question a Senate select committee is currently being asked to consider. It’s a question that’s both simple and hard, as it raises all sorts of issues about the relationship between government, the media and consumers.

There’s an important reason for asking. There is now clear evidence that the market is failing us. There are gaps in coverage and no sign that they are going to be filled anytime soon.

Courts, local councils, state institutions, and even state parliaments are now missing out on proper coverage. The arts are under-covered. The regions are not properly represented, either to themselves or to the rest of Australia. Entire communities are missing out on local news services.

A cynic might say that some of these were never covered all that well by the news media. However, it’s certainly true that things have become much worse. This is mostly a result of digital disruption and the breaking of the model in which advertising paid for editorial content.

The ads have moved online, to Google and Facebook – which do not have an imperative to serve local communities, at least not with news and certainly not with public interest journalism.

There are several ideas about how to tackle this. These include creating a form of charitable status for news organisations, as well as tax incentives to encourage greater philanthropy. Together these could help sustain existing media players or encourage start-ups. They might help create a culture in which people donate to fund journalistic investigations.

Another way might be to provide publicly funded grants for journalism.

The Public Interest Journalism Foundation, of which I’m a board member, has made a submission to the Senate inquiry calling for an Independent Production Fund for public interest journalism. Its principal function would be to help make important journalism happen.

Along the way, it might encourage experimentation and new forms of storytelling, while fostering coverage of neglected topics or regions.

Imagine if a freelance reporter – or even one working for a larger media company – could apply to the fund for financial support to develop an important story. Imagine if the fund was focused on supporting the type of journalism that was in the public’s interest.

Immediately this might conjure an image of undue government control, or of Big Brother intervening in the editorial process. Or you might ask: what government would hand out funds to a journalist working on a story about, say, government corruption?

The answer is it’s happening already. The government already funds journalism at SBS and the ABC. It does this through triennial funding and in a way that ensures the national broadcasters retain editorial control. A raft of conventions and a healthy editorial culture ensure both organisations are free to report critically on the federal government and any other institution.

And the government already does it through bodies like Screen Australia, which funds films and documentaries. It doesn’t set editorial parameters on those funds by insisting that certain things get taken out or left in.

But all of these examples are for screen-based journalism, not text – or what used to be called print – reporting.

Print media companies have not generally received grants to support journalism, although there are exceptions such as The Australian newspaper, which once accepted subsidies to fund its Australian Literary Review. Other literary/journalism publications, such as Meanjin, have also been supported over the years through government grants.

So, the concept has already been tried. Now might be the time to expand it to cover several forms of journalism, across all mediums and specifically for public interest reporting.

Perhaps this could be funded by revenue derived from taxing media conglomerates like Google and Facebook? After all, they’re the companies that have contributed to the problem by taking away advertising revenue without any concomitant requirement to provide news for consumers. Nor are they currently compelled to pay much taxation in the jurisdictions in which they operate.

I’d like to see a production fund with a clear vision and a sense of adventure about what it can achieve. It doesn’t need to be weighed down by corporate structures or old costly modes of production.

This could fund projects from across public, commercial and community media, and it could play an important role in nurturing young investigative reporters, audio storytellers and videographers – many of whom are now missing out on the opportunities and mentoring that were traditionally provided by established media companies.

Imagine if an Independent Production Fund encouraged reportage on important issues that are not well-served by the established media, and if the national broadcasters and commercial media companies opened their doors to publishing the content created.

As a journalism educator, I know how much a keen graduate can do with a cheap video camera, some off-the-shelf editing gear, and a small grant to kick-start a great idea. As a member of the New Beats project tracking the progress of Australia’s many redundant journalists, I know how much older reporters still have to contribute and how financial support can make great things happen.

The ConversationSo yes, there is a role for governments to play, and providing small grants to encourage public interest journalism has definitely got merit.

Andrew Dodd, Program Director – Journalism, Swinburne University of Technology

This article was originally published on The Conversation. Read the original article.

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Philanthropy is funding serious journalism in the US, it could work for Australia too


Bill Birnbauer, Monash University

Non-profit investigative journalism centres have invigorated watchdog reporting in the United States over the past decade, a period commonly associated with despair over the state of serious journalism. My research attributes a sharp increase in the number of such centres in the United States directly to philanthropic funding, made more attractive by tax deductibility, and this same model could work in Australia.

This rescue mission of quality journalism has seen philanthropically funded news centres winning the most prestigious awards in journalism including several Pulitzer Prizes. Millions of Americans access stories written by non-profit investigative journalists, either on non-profit websites or published in mainstream media such as The New York Times, The Washington Post, NPR, PBS and other outlets.

Three key ways exist to fund the labour intensive and time consuming work of investigative journalism. The traditional media model, which today is characterised by market failure. Funding by government such as the ABC’s Four Corners program – a model that has worked well in Australia but that elsewhere raises questions of independence and funding security.

And there’s funding by foundations, wealthy benefactors and individuals. That’s different from crowd sourcing which may finance a specific story project but does not fund the necessary infrastructure (office, computers, rent, salaries etc.) or build the journalistic capacity required for a sustainable model.

In the United States, there are about 150 independent non-profit centres doing investigative and public interest journalism. The budgets of the biggest centres such as ProPublica, the Center for Public Integrity and Reveal at the Center for Investigative Reporting are about US$10 million a year; smaller centres less than US$100,000.

Non-profit investigative and public interest news centres see their work as a form of public service. In the United States, these centres are recognised by the Internal Revenue Service (IRS) as eligible for non-profit status under Section 501©(3) of the Internal Revenue Code.

Non-profit status enables these organisations to avoid federal and some state taxes and donations to them can be tax deductible. The IRS does not have a distinct category for media organisations. Instead, investigative and public interest news organisations attract non-profit status under a broad education category.

There has been a profound cultural transformation in the way mainstream media organisations regard non-profit centre stories. Collaborations between legacy and non-profit media are commonplace in the United States because non-profit journalists have the same ethics, news values and editorial practices as journalists in the commercial and public media.

Foundation-funded journalism does not come close to replacing what has been lost due to staff and other cuts by mainstream media since the financial crisis. But it has been embraced by key media outlets as a means of boosting the quality of their stories. Non-profit centres do not compete with mainstream media; they complement it.

How this could work in Australia

A recent study found only a handful of Australian not-for-profit news organisations have been granted deductible gift recipient status by the Australian Tax Office and that news organisations face seemingly challenging obstacles in gaining such status. This may well discourage the creation of news organisations.

Given the diminished resources of Australian media to hold power to account, other measures to bolster democratic processes should be considered. Investigative journalism cannot readily be monetised.

It is expensive to do, takes a long time, sparks legal action and upsets powerful interests. It takes a big commitment by media organisations.

But the societal benefits can be huge: lives saved, corruption exposed, environments improved, governments and corporate interests held accountable. A recent book by a media economist found that for each US$1 spent on a specified investigative story, US$287 in policy benefits resulted.

Tax deductibility for independent journalism centres would provide incentives for individuals and philanthropic organisations to donate to producers of quality journalism.

The availability of tax deductions has the potential to increase the sum of quality journalism in Australia, enhance our democratic processes and better serve the community. I believe legacy and digital media in future would enter collaborative partnerships with non-profit investigative and public interest centres, ensuring a wider distribution and impact of their stories.

The Public Interest Journalism Foundation has some recommendations for the Australian Tax Office to consider when it comes to determining who should be granted deductible gift recipient status.

First is the history and background of the journalist who is applying, particularly their adherence to professional and ethical standards and whether the organisation they work for has conventional editorial practices. The organisation should create stories that are in the public interest and educate audiences rather than covering news of popular interest.

Another is introducing a commitment that the media nonprofit lists funding sources, including publication of the identities of donations of more than A$1,000, on its website. It also says anonymous grants, or funding from political and other entities where the source of the funding is not transparent, should be banned.

The foundation emphasises that individuals and organisations that advocate particular causes, should not be granted non-profit status under any media category.

No-one knows how sustainable the non-profit model will prove over time. However since 2007, I estimate that more than US$350 million has been donated to US non-profit investigative news centres; others have said closer to US$500 million.

The ConversationWe are in the midst of financial and technological disruption of traditional media models. No-one has yet worked out how to bolster accountability journalism that is essential to healthy democracies. The United States’ experience to date offers a potential solution that we should not ignore.

Bill Birnbauer, Adjunct senior lecturer , School of Media, Film and Journalism, Monash University

This article was originally published on The Conversation. Read the original article.