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Authors, get thee to social media: explaining the rise and rise of YA books


Marcella Purnama, University of Melbourne and Mark Davis, University of Melbourne

Before JK Rowling, critics and experts predicted that young adult (YA) literature would finally die, as sales continued to decline. In 1997, a mere 3,000 YA books were published. A decade later that number was 30,000.

The success of Harry Potter changed everything. YA is now embraced by teenagers and adults alike – a 2012 Bowker Market Research study in the US found that 55 per cent of people buying YA books are over 18.

We’re currently living in the second golden age of YA literature. But why is there a sudden demand for these coming-of-age books?

Apart from the undeniable quality of the books themselves, a generation of online readers are creating new ways to discuss, dissect and celebrate their favourite stories. And it’s driving sales in a big way.

Take John Green’s The Fault in Our Stars (2012). It reached #1 on the Amazon and Barnes & Noble bestseller lists six months before the book was published. It received thousands of five-star reviews, ranked by readers who hadn’t even held their copies.

The reason? Green told his fans – the Nerdfighters – on Twitter, Tumblr and YouTube, that he would personally sign the first print of the pre-ordered books. He ended up signing 150,000 of them, but a pain in the wrist was a small price to pay.

John Green isn’t the only author embracing social media to engage readers.

Amulet Books, in conjunction with Puffin UK, created the campaign “Uncover the Color” to promote the eighth book of the famous Diary of Wimpy Kid series in 2013. The campaign included interactive mini-games and trivia challenges, and was advertised in other children’s websites such as FunBrain.com and CartoonNetwork.com. It resulted in 1.3 million copies sold worldwide in the first week of the book’s launch.

In 2015, Harlequin Teen created a “digital oracle” on Twitter to promote the first book in Eleanor Herman’s new Greek-inspired series, Legacy of Kings. They invited readers to ask @HarlequinTeen on Twitter using hashtag #asklegacyofkings. The program responds with one of 100 statements from various gods, including Poseidon and Athena.

If content is king, to repeat that somewhat hackneyed and sexist Silicon Valley mantra, social media has undoubtedly become queen.

Should publishing be “more about culture than book sales”, as a recent article published in The Conversation has it? The point is moot. Publishing has always been about both culture and commerce.

Art and commerce has come together in a related trend: the resurgence of the middlebrow reader. Academic Beth Driscoll describes these readers as middle-class and aspirational, seeking emotional connections with book characters, other readers and authors.

In other words, reading has become more than ever an emotional, cultural and social act. YA readers are at the forefront of this: discussing books, connecting with other fans and tweeting to their favourite authors to ask about plot holes.

They create drawings, songs, poems and fan fictions to declare their love towards a certain book character (in late 2000s, the debate of the Twilight decade seemed to be: Are you Team Edward or Team Jacob? They dress in Gryffindor robes and bring their wands to bookshops to queue for J.K. Rowling’s final Potter book.

Fans pose with their copies of Harry Potter and the Deathly Hallows.
Hannibal Hanschke.

This level of engagement has not been seen in readers of other genres, and increasingly it has an impact on the success of a book. A 2014 study of over 10,000 Facebook and Twitter posts proved that social media activity helps drive book sales.

Yet it’s not just the quantity of social media mentions that creates success, but their quality.

Recently, Marcella Purnama studied readers’ emotional engagement and its impact on the success of YA author John Green’s books, drawing on the Goodreads reviews of Green’s four books. The results showed that high levels of emotional engagement from readers correlated with better Goodreads ratings.

The more emotion readers show online, the more they interact with others about the books. And the more interaction, the greater the success of the books.

This creates a snowball effect, driven by high levels of social media engagement among YA readers, that has helped drive the growth of the category as a whole.

Sadly, some publishers and authors are still reluctant to use social media to market their books. Often publishers depend on booksellers and authors to connect directly with the readers, while authors hope that the publishers’ expertise and connections will increase book sales.

Readers are eager to share their reading experience. They share their latest reads on Facebook, write reviews on their blogs and actively find fan communities to talk about their favourite characters.

The books that rise to the top will be the books with the most engaged readers. And it’s up to publishers and authors to keep the fire going.

The Conversation

Marcella Purnama, Masters Candidate in Publishing and Communications, University of Melbourne and Mark Davis, Lecturer in Publishing and Communications, University of Melbourne, University of Melbourne

This article was originally published on The Conversation. Read the original article.

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Things You Shouldn’t Say To Authors


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Software for Authors


The links below are to articles that look at the best software for authors.

For more visit:
http://www.indiesunlimited.com/2015/11/05/which-software-program-is-best-for-authors-part-1/
http://www.indiesunlimited.com/2015/11/12/which-software-is-best-for-authors-part-2/

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My struggle is yours: why failure is the new literary success


Alexandra Smith, University of Sydney

What happens when novelists actively incorporate the idea of failure in their books?

We generally understand failure as a negative attribute, particularly when looking at politics, the economy – and, yes, art. As individuals, we are driven by thoughts of success and achievement, so it makes sense that failure might make us feel slightly uneasy.

Turning that unease into something aesthetically pleasing is no mean feat, and yet, that’s where we are with the work of several well-known contemporary authors.

Failing to speak

In 2007, British novelist Tom McCarthy, with philosopher Simon Critchley, issued what they called a Joint Statement of Inauthenticity, in which they argued that:

the essence of poetry is […] of trying (and failing) to speak about the thing itself and not just ideas about the thing.

While this might not seem to relate to the novel, what they were setting up there was a relationship between “trying to speak” and “failing to speak”.

One of the pervading motifs in McCarthy’s novels is an emphasis on some form of failure. In his first novel, Remainder (2005), the narrator tries, and fails, to reenact a moment of perfection.

In Men in Space (2007), McCarthy’s character Ivan Manasek forges a stolen Byzantine painting in an attempt to perfectly recreate the original object. In McCarthy’s most recent novel, Satin Island (2015), the narrator, U, is tasked with writing The Great Report of our age.

Long-listed for this year’s Man Booker Prize, this novel is, at its core, about the failure to write. The Great Report’s essential function is one of identification, one that “name[s] what’s taking place right now”.

U’s boss, Peyman, asks him to “[s]peak its secret name”. For U, this is rather like trying to name “Rumpelstilskin”, but it seems that McCarthy is directly engaging with the enduring aim of poetry to “speak to the thing”, even if he fails.

Trying and struggling

We don’t always feel pleased with artistic expressions of failure. In an article in June for the London Review of Books, American poet and novelist Ben Lerner suggested that the reason that we might “dislike or despise or hate poems” is because, in some way, “they are – every single one of them – failures”.

In Lerner’s first novel, Leaving the Atocha Station (2011), the narrator, Adam, is obsessed with artistic and linguistic failures because they allow him to experience an almost transcendent ambiguity. While in 10:04 (2014), the narrator, Ben, often addresses the second person – “You have failed to reconcile the realism of my body with the ethereality of the trees” – despite never being heard.

For Lerner, the “you” occupies “a collective person who didn’t yet exist, a still-uninhabited second person plural to whom all the arts, even in their most intimate registers, were nevertheless addressed” – or, in other words, an audience that he will always fail to reach.

But it is Karl Ove Knausgaard’s six-part literary project, My Struggle, that is perhaps the most overt example of such an attention to failure. It offers a prosaic, not poetic, assessment of failure.

Indeed, it is a project that strives deliberately towards constructing “real” experience. In framing the work as a novel, Knausgaard has claimed that he was able to “use [him]self as a kind of raw material,” enacting “an existential search” of the self.

The “struggle” suggested in the title references, in part, the struggle to write without shame to create something of value.

An Eastern perspective

Hungarian author László Krasznahorkai won the 2015 Man Booker International Prize. His most recent novel, Seiobo There Below (2013), introduces the reader to failure in slightly different terms, through the aesthetic of wabi-sabi.

Rooted in ancient Japanese tea ceremonies from the 15th century, wabi-sabi recognises beauty in imperfection, impermanence, and incompletion. To a Western eye, beauty is often equated with perfection, but for Krasznahorkai, fleeting moments are established as beautiful even if they go on to decay.

The novel’s first vignette describes the magnificent beauty of a white heron hunting, in contrast to industrial Kyoto.

But it is wabi-sabi’s focus on “the now” that makes it interesting when thinking about contemporary writing. What might be expected from a novel that reflects on its own inability to say things successfully? Or, more pressingly, that constructs failure as an aesthetically-pleasing subject?

By focusing on failure, contemporary novelists might find they can wield surprisingly equal critical, ethical, political, and aesthetic power.

Perhaps failure is not so bad after all.

The Conversation

Alexandra Smith is Sessional Lecturer and Tutor in English Literature and Rhetoric at University of Sydney

This article was originally published on The Conversation. Read the original article.

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Authors on Twitter


The link below is to an article that looks at 10 rules for authors on Twitter.

For more visit:
http://socialmediajustforwriters.com/10-things-authors-should-never-do-on-twitter/

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Pinterest and Authors


The link below is to an article that looks at how authors can use Pinterest.

For more visit:
http://writerswin.com/pinterest-update-more-ways-authors-can-use-pinterest/

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25 Photos of Famous Authors in Uniform


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What do we love when we love books by dead authors?


Alix Beeston, University of Sydney

It was the first tutorial of the semester. The course was on American literature and film. The room was full of MacBook-toting undergraduates with the bright-eyed wariness that is the natural correlative to the first encounters of undergraduate seminars.

I asked my students to share their most-loved American text, past or present, high or low brow, in any genre or medium. One student said The Shining (1980); another rhapsodised about Breaking Bad (2008-2013).

Then a student volunteered The Great Gatsby (1925), and unwittingly set off a chorus of praise for its author, F Scott Fitzgerald. Student after student – almost half the class – professed The Great Gatsby as their American beloved.

Photograph of F Scott Fitzgerald c. 1921, appearing in The World’s Work (June 1921 issue).
Wikimedia Commons

Maybe that’s unsurprising. The declarations of love I educed from the students were, after all, shaped by the sociological conditions and institutional environment of the university. No doubt students bring along with them to every class an intuitive sense of the “appropriate” and “inappropriate” artefacts of study within the formalised, hierarchically-organised context of the university.

In the case of English or film studies courses, this sense is collaged out of personal and educational experiences in reading, watching, learning and writing about texts, liberally overlaid with the wider cultural whims of taste or aesthetic quality – however unstable or even arbitrary those directives might be.

The question of which literature is “real” literature, or of which films are “good” films, will hang in the air of the classroom even if a teacher seeks to ventilate it.

And a student’s perceived position among her peers in that classroom rises and falls, at least to some degree, on the kinds of texts or authors she aligns herself with at crucial moments in the social development of the class. That exercise on the first day of semester was a forced moment of disclosure for my students, who were made to introduce themselves to one another through the conceit of a most-loved poem, movie, novel, or play.

It’s like bringing a new boyfriend or girlfriend to dinner at your boss’s place for the first time: for good or bad, their repartee and table manners are going to reflect back on you.

In short, in spite of my attempts to open up the range of responses, it’d take a student of special confidence to confess to a bunch of strangers in a university classroom that they most loved, say, the Mary Kate and Ashley Olsen straight-to-video films from the late 90s and early 2000s. My personal favourites of which, I admit with less irony than you might assume, are Passport to Paris (1999) and Winning London (2001).

But Fitzgerald, on the other hand?

He has an extraordinary posthumous reputation as the modern American writer par excellence. The Great Gatsby in particular is lauded as the “Great American Novel,” though its path to canonical status was quite rocky. It is, therefore, as good a choice as any in the setting of a university English class – and a safe one, especially as more and more Fitzgerald hats were thrown into the proverbial ring.

No doubt, too, The Great Gatsby sprang to mind for some students due to Baz Luhrmann’s 2013 adaptation of the novel – a visually extravagant and frenetic film that was compelling for much the same reason that Nick Carraway, Fitzgerald’s narrator, is captivated by the “low, thrilling” musicality of Daisy Buchanan’s voice: because it is “full of money”.

But for at least some of my students, the love they expressed for Fitzgerald, elicited by and structured through their experience of reading The Great Gatsby, was genuinely felt. As the flush of initial interest suffuses into fixation, infatuation and devotion, those of us who find ourselves enamoured of books – and, importantly, their authors – might well recognise in ourselves the ontogeny of romantic passion.

Portrait of Jane Austen, drawn by her sister Cassandra (c. 1810).
Wikimedia Commons

It is out of this experience that cults of personality constellate around celebrity authors. The Jane Austen obsessives self-identify as Janeites; Sylvia Plath is worshipped as a patron saint of second-wave feminism. Just a few weeks ago, before my very eyes, one of my undergraduate students joined the ranks of the Allen Ginsberg cult, wooed by his biting, angry, hilarious poem Howl (1955) – 60 years after it was first performed.

To love literature, however, is quite a modern phenomenon. As literary scholar Deidre Shauna Lynch explains in her recent book Loving Literature: A Cultural History (2015), there was a shift in attitudes toward reading in the 18th and 19th centuries. Once a “rational, civic-minded” activity, reading became increasingly a “private and passional” one.

As a result, Lynch argues, in this period the literary text became a kind of affective time-travelling device, a mechanism for bridging “the distance between self and other and now and then”.

The reader who loves the literature of the past seeks to forge intimate connections with those who are no longer alive. In reading, we feel ourselves able to get up close and personal with a dead author. Indeed, it’s almost always through the act of reading an author’s writing that we fall for them in the first place.

To most people, this argument would feel abstract. We sit down with a book like The Great Gatsby out of a casual inclination to see what it might offer in social commentary or narrative pleasure, or to find out first-hand why it’s venerated as a classic work of fiction – or maybe just to finesse that dinner party conversation to make up for when our new beau makes a fool out of us in front of our boss.

But when it comes to the true believers – readers whose interest in literature tips over into the fanatical – I think the logic stands up.

It’s certainly evident in the way Fitzgerald’s editors talk about the best way to edit his writing. This is especially true when it comes to work that was unfinished at the time of Fitzgerald’s death, such as the novel The Love of the Last Tycoon (1941).

In a 2000 article in the F Scott Fitzgerald Society Newsletter, the editor Milton Stern described the task of editing an unfinished work by a dead author as a “vibration of mutual identity” that emerges from the editor’s “fine sense of what the author sounds like” and a “sympathetic presentiment of what the author would want”.

In Stern’s view, the editor experiences a dynamic identification with the lost author. Through the act of editing, she works toward a “mutual identity” that imaginatively reanimates the author’s lifeless body. Her revitalising ventriloquy speaks out the author’s choked, inchoate desires.

For editors such as Stern, and for those readers who obsess over authors of the past, literature is an inconstant lover, at once propositioning and rejecting us.

Books by dead authors, like photographs of them, function as material traces of loss, bearing witness to bodies that once laboured in writing and in life and that do so no longer. Their paradox is to make present, in the words on the page, the author who is absent. They produce desire for the dead author even as they stand in for the dead author.

To love literature, following this line of thought, can be to enter into a melancholy yearning for an impossible communion with the dead.

In the case of Fitzgerald, over the last couple of months, the amorous pursuit of his remains, as it were, made headlines. The Long Island mansion in which Fitzgerald lived with his wife, Zelda, for a couple of years in the early 1920s – and, apparently, wrote some or all of The Great Gatsby – went up for sale in May for a cool A$4.8million.

But to visit with – or be visited by – Fitzgerald, my students don’t need to scrape together cash for a stunningly large down-payment. The Great Gatsby is a ghosted edifice, a space in which Fitzgerald’s presence is felt, made palpable, in his absence.

The Conversation

Alix Beeston is Sessional Lecturer and Tutor, Department of English at University of Sydney.

This article was originally published on The Conversation.
Read the original article.

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Books by women are not enough: we need better women’s stories


Natalie Kon-yu, Victoria University

It was interesting to see the novelist Kamila Shamsie’s provocation in The Guardian last week for publishers to only publish books by women in the year 2018 – a provocation which has already been taken up by at least one publisher. Shamsie wrote that:

The knock-on effect of a Year of Publishing Women would be evident in review pages and blogs, in bookshop windows and front-of-store displays, in literature festival lineups, in prize submissions.

It’s a topic that has had some press of late.

Author Nicola Griffith made headlines in late May when she revealed that “when women win literary awards for fiction it’s usually for writing from a male perspective and/or about men”.

Griffith’s findings, which are based on the last 15 years of Pulitzer Prize, Man Booker Prize, National Book Award, National Book Critics’ Circle Award, Hugo Award, and Newbery Medal, are congruent with my own research into which kinds of books tend to win literary prizes.

It is, sadly, unsurprising that male writers win more prestigious literary awards than female writers, but what is interesting is that when women do win these awards, it is typically because they write about male characters, or “masculine” topics.

Focusing on recent examples we can see this pattern quite clearly. Donna Tartt’s The Goldfinch (2013) follows a young boy and most reviews of the book describe Tartt’s style as “Dickensian”; Jennifer Egan’s A Visit from the Goon Squad (2010) features both male and female protagonists as do Elizabeth Strout’s Olive Kitteridge (2008) and Jhumpa Lahiri’s Interpreter of Maladies (1999).

Alexis Wright.
AAP Image/Dean Lewins

Geraldine Brooks and Marilynne Robinson have won prizes for March (2005) and Gilead (2004) respectively, both of which focus on the novels’ male characters. The Australian women who have won the Miles Franklin for the last 20 years focus almost exclusively on capital-H “History”; Anna Funder’s All that I Am (2012); Alexis Wright’s Carpentaria (2006), Shirley Hazzard’s The Great Fire (2003) and Helen Demidenko’s infamous The Hand that Signed the Paper (1995).

Other female winners have had stories set in the rugged landscape of the Australian bush: Evie Wyld’s All the Birds, Singing (2014) and Thea Astley’s Drylands (2000); a setting which has almost become synonymous with Australian Literature, and is notorious for omitting the experiences of women.

Hilary Mantel has won the Booker twice for her novels which focus on Thomas Cromwell, and Eleanor Catton’s award winning The Luminaries (2013) also centres its story on men.

It seems that, as a culture, we are still predominantly concerned with the lives of men or in themes that we view as “masculine” or “wordly”. We still relegate women’s work to the domestic, the interior, the personal.

Author Pankaj Mishra argued in the New York Times in May that:

Novels about suburban families are more likely to be greeted as microcosmic explorations of the human condition if they are by male writers; their female counterparts are rarely allowed to transcend the category of domestic fiction.

But in looking at the data of the history of these awards, I noticed a sharp spike in women winning these awards between 1970 and 1980, inclusive.

In this decade, the Man/Booker was awarded to five women and seven men; the Miles Franklin went to six novels by men and four by women, while in the US the Pulitzer went to six male authors and two female ones, but the period between 1970 and 1980 saw three years, 1971, 1974 and 1977 where the Pulitzer was not awarded to any book, which, according to the Pulitzer Prize committee, means that no one book was able to “gain a majority vote of the Pulitzer Prize Board”.

Interestingly many of the prize-winning books by women authors at this time featured female characters. This surge of respect for female authors happened at the same time as the formal criticism of the literary canon became widely published and new publishers such as Virago and The Women’s Press began prioritising women’s writing.

As Pam Morris wrote in Literature and Feminism (1993):

Feminist literary criticism as a recognisable practice begins at the end of the 1960s with the project of rereading the traditional canon of “great” literary texts, challenging their claims to disinterestedness and questioning their authority as always the best of human thought and expression.

We see this in the ideological shift in the award-giving culture at this time, and it is positive proof that sustained investigation into an industry works. But it also reminds us that without this examination things quickly revert to type.

Shamsie’s provocation about publishing only female writers for a year has generated much reflection already but – over and above this – what happens if women writers produce an over-abundance of books about men? We stay mired in the same kind of ideological swamp in which we find ourselves now.

It’s not enough to publish books by women, we need to focus more on telling women’s stories. Researchers from the New York New School for Social Research have shown that reading literary fiction (over popular fiction):

enhances the ability to detect and understand other people’s emotions, a crucial skill in navigating complex social relationships.

One of the study’s investigators, David Comer Kidd, argued that:

the same psychological processes are used to navigate fiction and real relationships. Fiction is not just a simulator of a social experience, it is a social experience.

While these studies have not looked at gender and empathy, I would hazard a guess that a reader’s ability to view female characters as complex, layered, intellectual beings would have a profound effect on how they view actual women.

In a culture that still fetishes women’s appearance, in which women are under-represented on boards, in government and are over-represented as victims of sexual crime, knowing what women think, valuing it, is, I think, one of the most important things we can do.

The Conversation

Natalie Kon-yu is Lecturer in Creative Writing, Literature and Gender Studies at Victoria University.

This article was originally published on The Conversation.
Read the original article.

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Australia: Import Restrictions and Authors


The link below is to an article that takes a look at import restrictions and authors in Australia.

For more visit:
http://www.theguardian.com/books/australia-books-blog/2015/apr/07/removing-import-restrictions-would-impact-australian-authors-say-publishers