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Longreads Joins the Automattic Family


Raanan Bar-Cohen's avatarWordPress.com News

Today we’re excited to announce that we are acquiring Longreads, the pioneering service that helps readers find and share the best longform storytelling around the world, for reading on mobile devices.

Over the last five years, Longreads and its community have created a new ecosystem for readers to find great in-depth stories, and for writers and publishers to distribute their best work over 1,500 words. Longreads will continue to do what it does best — recommending stories from across the Internet — and we are excited to have them join the WordPress.com team and continue in their commitment to serving readers.

Mobile reading and the appetite for longform content

As consumption has moved to mobile devices, there has been a growing hunger for longform content: phones and tablets are perfect for enjoying in-depth articles, and there are more moments than ever for readers to dig into a story —…

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The short story of Longreads, according to founder Mark Armstrong


Om Malik's avatarGigaom

Mark Armstrong, like many people in New York City, was a commuter — he commuted to Time Inc.’s midtown Manhattan offices from Cobble HIll, Brooklyn, and it was the tedium of the commute that led him to seek ways to keep himself busy when he was without Wi-Fi. One day he found Instapaper, and before he knew it, there was a lot of stuff he could save and read when offline.

Soon he was asking the question: What if there were a service that aggregated the very best articles on the web for commuters like him to read on his iPhone? A single article a day would do. He asked the question to his Twitter freinds and asked them to share stories with him with the hashtag #longreads. Replies poured in, and so did links to other stories. And with that Longreads, a service that curates quality writing from…

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