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Has the print book trumped digital? Beware of glib conclusions



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What will an eBook be 20 years from now? What will a book be?
Voyagerix/shutterstock

Nick Earls, The University of Queensland

While just a few years ago, headlines predicted eBook supremacy and the demise of the paper book, that’s now reversed. They’re now saying the Kindle is clunky and unhip and paper books are cool and selling well as eBook sales crash. But are today’s claims any more accurate than those of 2012? The Conversation

The latest round of headlines was triggered by UK Publishers’ Association figures noting a fall in consumer eBook sales of 17% in 2016, while physical book sales rose 8%. This statistic seems straightforward enough on the surface, but it pays to go deeper.

Mainstream media have long been in the habit of relying on figures from publishers’ associations, retailers’ groups and Nielsen data, but the industry has changed. While these measures are accurate, they are only accurate in terms of what they measure, and they represent far less of the industry than they once did. They are no longer a proxy for the industry.

A recent history of eBooks

Amazon’s Kindle was launched in November 2007. Barnes & Noble followed with their Nook in October 2009 and Kobo with their eReader in May 2010. Apple’s launch of the iPad in January 2010, meanwhile, introduced a non-specialist device that gave a pleasing eReading experience. US eBook sales rose 1260% between 2008 and 2010. By early 2011, US advisory group Gartner reported that industry researchers were predicting a 70% annual growth rate for eReader sales globally.

In February that year, the REDgroup, the parent company of Angus&Robertson and Borders in Australia – chains responsible for 20% of the country’s book sales – went into receivership. Retailers across the industry in Australia were noticing a downturn. After 5% growth in 2009, Australian book sales contracted slightly in 2010, then dramatically in 2011, with falls of 13% in volume and 18% in value, and significant falls continuing into 2012.

In January 2011, Amazon announced that, for the first time, it was selling more eBooks than paperbacks. According to Nielsen figures, US eBook sales went from US$69m in 2010 to US$165m in 2011, a 139% increase. They increased a further 30% in 2012 and 13% in 2013.

Nielsen figures, though, only record sales of books with ISBNs, something many independently published eBooks do not have. Despite not counting many eBooks, Nielsen still recorded sales as increasing, albeit probably at diminishing growth rates each year.

In January 2011, Amazon announced that, for the first time, it was selling more eBooks than paperbacks.
Artem Evdokimov/shutterstock

With increases in both average smartphone screen size and smartphone use, the 2014 to 2015 period marked another shift – the phone was becoming a significant reading tool. According to US Nielsen surveys, while the percentage of the eReading population reading primarily on tablets had increased from 30% in 2012 to 41% in 2015, the number of eBook buyers who used their phones to read at least some of the time increased from 24% to 54% in the same period.

Judith Curr, publisher of Atria Books, stated in 2015 that,
“The future of digital reading is on the phone. It’s going to be on the phone and it’s going to be on paper”.

Peak eBook?

EBook sales in the US, though, appeared to plateau at 2013 levels, according to Association of American Publishers figures, and then dipped early in 2015. In the UK, the Publishers’ Association reported digital sales for the year 2015 falling slightly and print sales growing minimally. “Readers take a pleasure in a physical book that does not translate well on to digital,” the Publishers’ Association stated, and declarations of “peak eBook” became commonplace. Those figures, though, do not tell the whole story.

As Simon Jenkins admitted in The Guardian last year when declaring that peak digital was at hand, the adult colouring book fad made a contribution to print sales in 2015. Unlike fiction blockbusters, sales of colouring books are almost entirely in print format.

In the case of the UK market, the £20.3 million generated by adult colouring books in 2015 matched the growth in the overall print market. Without it, the pattern of zero or negative growth seen in the preceding seven years would have continued. In the US, Nielsen reported that sales of adult colouring books surged from one million units in 2014 to 12 million in 2015. Australia was also part of the adult-colouring craze. Nielsen BookScan’s November 2015 Australian top 20 featured eight colouring books, each one of them outselling the most successful Australian novel.

The adult colouring book fad was a huge boon to print sales in 2015.
shutterstock

Other factors were at work as well. Following the renegotiation of pricing between major American publishers and Amazon, eBook prices rose in the US Kindle Store in late 2014 and 2015. Until then, Amazon had pushed publishers to keep prices no greater than $9.99, and buyers had become conditioned to paying less than $10 for eBooks.

Publishers that increased prices above that mark subsequently recorded a fall in eBook receipts, and some identified higher prices as a factor. According to journalist Jeffery Trachtenberg, publishers viewed this pricing change as involving “some sacrifice, but they felt it was worth it to keep Amazon in check”.

The specific books published from one year to the next had an impact too. Some publishers noted that 2015 saw fewer “hot” titles. With nothing to match Frozen and the Divergent series, children’s and young-adult eBook sales fell 45.5% in 2015 in the US.

eReading growth not counted

While the Association of American Publishers’s figures are based on a survey of 1200 publishers and often seen as authoritative, the Amazon Kindle Store stocks many independently published titles and titles published by small and micro publishers not captured by the survey.

At the same time as the association was reporting a drop in overall eBook sales, Amazon, the retailer with the majority of the US eBook market, reported increases in sales in terms of both units and revenue.

And other avenues were opening up that facilitated continued growth in eReading that was not feeding into the statistics. Public libraries were lending eBooks and subscription eBook libraries were opening for business – Oyster in September 2013, Scribd the following month and Amazon’s Kindle Unlimited in July 2014.

While subscriber downloads earned an author readers and, in the case of subscription libraries, revenue, they did not count towards sales.

David Montgomery, CEO of publishing services company Publishing Technology, drew on these factors to declare last year that publishing had split into two markets, with a widening gap between them.

Self-published and micro-published authors, particularly those writing genre fiction, were pricing their eBooks much lower and claiming an increasing share of the market, particularly through Amazon, while large publishers were increasing eBook prices in a way that reduced eBook sales.

The subscription eBook library Scribd opened in 2013.
shutterstock

This pattern has continued, and the rhetoric that pits one format against another appears to be continuing too. At the Digital Book World conference in January 2017, Nielsen presented 2016 data from more than 30 traditional US publishers showing a fall in eBook sales from 2015 to 2016 and hardback unit sales overtaking eBooks for the first time since 2012.

Despite their data being an estimate and covering relatively few publishers, Publishers Weekly ran its story on the presentation with the headline “The Bad News About Ebooks”. The week after the conference, the Sydney Morning Herald published a Bloomberg-sourced piece headed “How Print Beat Digital in the Book World”.

Association of American Publishers (AAP) data released in February 2017 appeared to confirm the decline of eBooks, with eBook sales for the first nine months of 2016 down 18.7% on the year before.

However, at the Digital Book World conference in January, other evidence was presented that attracted less media attention.
An analysis by the Author Earnings website (an aggregator and analyser of eBook sales data) identified that, outside the world of traditional publishing, authors who were self-published, independently published or published directly by Amazon imprints, had sold more than 260 million eBooks worth more than US$850 million in the US in 2016.

Total eBook sales by Amazon – which makes up 83% of the US eBook market by volume and 80% by value – rose by 4% from early 2015 to early 2016, at the same time as eBook sales recorded by the AAP were falling.

Self published authors are claiming an increasing share of the market.
shutterstock

While no direct comparison exists for the UK market – where the Publishers’ Association reported a 17% fall in consumer eBook sales from 2015 to 2016 – 42% of eBook sales in that market are by self, indie or Amazon-published authors. This added up to 40 million of the 95 million units sold in the UK in 2016 – a percentage that is growing as the eBook market share held by the larger members of the Publishers’ Association falls.

The publishing industry has changed. It is no longer solely the domain of members of publishers’ associations and books with ISBNs that allow easy tracking and accumulation of data that appears robust but tells much less of the story than it once did.

Moving beyond the ‘format wars’

It is too easy to have our attention grabbed, and sometimes our biases or hopes confirmed, by an appealing set of statistics from an authoritative source, and to misunderstand what those statistics are measuring.

It is also too easy to fall into viewing the evolution in eBook and print sales solely through the prism of Amazon and its often public power struggle with publishers, and to be drawn too deeply into seeing the future of publishing as one format versus another.

While it is possible to speculate about the future trajectories of the eBook and paper book markets, many confident pundits have been wrong before, as new factors have emerged that have significantly impacted reader behaviour and sales patterns.

From the practical perspective of writers wishing to connect their work with readers, it is prudent to see both paper and eBooks as significant for any book-publishing project in the present and near future, and to develop strategies to meet both of them. It is also prudent to look beyond both platforms to another, one that had long been regarded as a peripheral player: audiobooks.

All we can be sure of is that the digital platform is still evolving. What will an eBook be 20 years from now? What will a book be?

Nick Earls, PhD Candidate in Creative Writing, The University of Queensland

This article was originally published on The Conversation. Read the original article.

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Children prefer to read books on paper rather than screens



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Children may actually prefer reading books the traditional way.
from http://www.shutterstock.com

Margaret Kristin Merga, Murdoch University and Saiyidi Mat Roni, Edith Cowan University

There is a common perception that children are more likely to read if it is on a device such as an iPad or Kindles. But new research shows that this is not necessarily the case. The Conversation

In a study of children in Year 4 and 6, those who had regular access to devices with eReading capability (such as Kindles, iPads and mobile phones) did not tend to use their devices for reading – and this was the case even when they were daily book readers.

Research also found that the more devices a child had access to, the less they read in general.

It suggests that providing children with eReading devices can actually inhibit their reading, and that paper books are often still preferred by young people.

These findings match previous research which looked at how teenagers prefer to read. This research found that while some students enjoyed reading books on devices, the majority of students with access to these technologies did not use them regularly for this purpose. Importantly, the most avid book readers did not frequently read books on screens.

Why do we think children prefer to read on screens?

There is a popular assumption that young people prefer to read on screens. This was mainly driven by education writer Marc Prensky who in 2001 coined the term “digital natives”. This term characterises young people as having high digital literacy and a uniform preference for screen-based reading.

But young people do not have a uniform set of skills, and the contention that screens are preferred is not backed up by research.

Despite this, the myth has already had an impact on book resourcing decisions at school and public libraries, both in Australia and in the US, with some libraries choosing to remove all paper books in response to a perceived greater preference for eBooks.

But by doing this, libraries are actually limiting young people’s access to their preferred reading mode, which in turn could have a detrimental impact on how often they choose to read.

Young people are gaining increasing access to devices through school-promoted programs, and parents face aggressive marketing to stay abreast of educational technologies at home.

Schools are motivated to increase device use, with Information and Communication Technology being marked as a general capability to be demonstrated across every subject area in the Australian Curriculum.

The drivers toward screen-based recreational book reading are strong, but they are not well-founded.

Why are students more likely to prefer paper books?

Reading on devices through an application leaves more room to be distracted, allowing the user to switch between applications.

For students who already experience difficulty with attention, the immediate rewards of playing a game may easily outweigh the potentially longer-term benefits of reading.

Digital literacy could also be an issue. In order to use a device to read books, children need to know how to use their devices for the purpose of reading books.

They need to know how to access free reading material legally through applications such as Overdrive or websites such as Project Gutenburg.

Tips for encouraging your child to read

Research shows that reading books is a more effective way to both improve and retain literacy skills, as opposed to simply reading other types of text. Yet international research suggests that young people are reading fewer and fewer books.

While equipping children with devices that have eReading capability is unlikely to encourage them to read, there are a number of strategies, supported by research, that can help encourage children to pick up a book. These include:

  • Be seen to enjoy reading. This study found that a number of students did not know if their literacy teachers actually liked reading. Teachers who were keen readers inspired some students to read more often and take an interest in a broader range of books.

  • Create (and regularly access) reading-friendly spaces at home and at school. Loud noises, poor lighting and numerous distractions will not help provide an enjoyable reading experience, and are likely to lead to frustration.

  • Encourage regular silent reading of books at school and at home. Giving children time to read at school not only encourages a routine of reading, but it also may be the only opportunity a child has to read self-selected books for pleasure.

  • Teachers and parents should talk about books, sharing ideas and recommendations.

  • Continue to encourage your child and students to read for pleasure. While we know that children tend to become disengaged with books over time, in some cases this can be due to withdrawal of encouragement once children can read on their own. This leads children to falsely assume that reading is no longer important for them. Yet reading remains important for both children an adults to build and retain literacy skills.

  • Find out what your child enjoys reading, and support their access to books at school and at home.

Margaret Kristin Merga, Lecturer and Researcher in Adolescent Literacy, Health Promotion and Education, Murdoch University and Saiyidi Mat Roni, Lecturer, Edith Cowan University

This article was originally published on The Conversation. Read the original article.

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Reading with your children: proper books vs tablets


Nicola Yuill, University of Sussex

Most of us have an opinion about whether we prefer reading on screen or paper: but what difference does it make for children? The truth is that technology is now encountered from babyhood. Anecdotes abound of toddlers swiping their fingers across paper rather than turning the page, while parents and teachers express their fear of screen addiction as tablets introduce new distractions as well as new attractions for young readers.

Ofcom figures tell us that children’s screen use rises sharply towards the end of primary school (from age seven to 11) and in the same period, book-reading drops. Increasing screen use is a reality, but does it contribute to a loss of interest in reading, and does reading from a screen provide the same experience as the feel of reading on paper?

We looked at this in our research on shared reading. This has been a neglected topic even though it is clearly a common context for children when they read at home. It might be their regular homework reading of a book from school, or a parent reading them a favourite bedtime story.

Warming up

We asked 24 mothers and their seven to nine-year-old children to take turns – mother reading or child reading – with popular fiction books on paper, and on a tablet. They read Barry Loser: I am not a Loser by Jim Smith and You’re a Bad Man, Mr Gum by Andy Stanton. We found that the children’s memory for the descriptions and narratives showed no difference between the two media. But that’s not the whole story.

The interactions of parent and child were found to be different in the independent ratings from video observation of the study. When they read from paper rather than a screen, there was a significant increase in the warmth of the parent/child interactions: more laughter, more smiling, more shows of affection.

It may be that this is largely down to the simple physical positioning of the parent and child when using the different media, as well as their cultural meaning. When children were reading from a screen, they tended to hold the tablet in a head-down position, typical of the way they would use the device for solo activities such as one-player games or web-browsing.

This meant that the parents had to “shoulder-surf” in order to share visual attention. In contrast, when parents read to their children on paper, they often held the book out to support shared visual engagement, tucking the child cosily under their arms. Some children just listened without trying to see the book, but instead curled themselves up comfortably on the sofa.

Paper or pixels?
Megan Trace/Flickr, CC BY-NC

Keep taking the tablets?

Our research joins a growing list of studies comparing paper and e-books, but the answer isn’t a simple one. Shared reading is different to reading alone, for a start. And we may be interested in whether screen or paper makes a difference in how children learn to read, to understand, and enjoy reading. In short there are multiple perspectives to consider – developmental, educational, literary and technological – if we are to decide which medium is preferable.

Most studies have compared children at the earliest stages of reading, using paper books, e-books with audio and dictionary support to help less-skilled readers, and so-called “enhanced” e-books with multimedia, activities, hotspots and games.

Text with audio support helps children to decode text, and multimedia can keep a reluctant reader engaged for longer, so a good e-book can indeed be as good as an adult reading a paper book with their child. But we don’t yet have long-term studies to tell us whether constant provision of audio might prevent children developing ways of unpicking the code of written language themselves.

They think I’m reading; I’m playing Candy Crush.
George Rudy/Shutterstock

Re-design for life

There is also increasing evidence that adding multimedia and games can quickly get distracting: one study found that young children spent almost half their time playing games in enhanced e-books, and therefore they read, remembered and understood little of the story itself. But there is plenty of guidance for e-book developers on the what, where and how much of designing multimedia texts.

And that brings us back to perhaps the defining conclusion from our own study. Books versus screens is not a simple either/or – children don’t read books in a cultural vacuum and we can’t approach the topic just from a single academic field. Books are just books, with a single typical use, but screens have many uses, and currently most of these uses are designed round a single user, even if that user is interacting with others remotely.

We believe that designers could think more about how such technology can be designed for sharing, and this is especially true for reading, which starts, and ideally continues, as a shared activity in the context of close long-term family relationships. Book Trust figures report a drop from 86% of parents reading with their five-year-olds to just 38% with 11-year olds. There is a possibility that the clever redesign of e-books and tablets might just slow that trend.

The Conversation

Nicola Yuill, Senior Lecturer in Psychology, University of Sussex

This article was originally published on The Conversation. Read the original article.

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Amazon: Best Books of 2016


The link below is to an article that takes a look at the best books of 2016, according to Amazon.

For more visit:
http://ebookfriendly.com/best-books-2016-amazon/

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The myth of the disappearing book


Simone Natale, Loughborough University and Andrea Ballatore, Birkbeck, University of London

After years of sales growth, major publishers reported a fall in their e-book sales for the first time this year, introducing new doubts about the potential of e-books in the publishing industry. A Penguin executive even admitted recently that the e-books hype may have driven unwise investment, with the company losing too much confidence in “the power of the word on the page.”

Yet despite the increasing realization that digital and print can easily coexist in the market, the question of whether the e-book will “kill” the print book continues to surface. It doesn’t matter if the intention is to predict or dismiss this possibility; the potential disappearance of the book does not cease to stimulate our imagination.

Why is this idea so powerful? Why do we continue to question the encounter between e-books and print books in terms of a struggle, even if all evidence points to their peaceful coexistence?

The answers to these questions go beyond e-books and tell us much more about the mixture of excitement and fear we feel about innovation and change.
In our research, we discuss how the idea of one medium “killing” another has often followed the unveiling of new technologies.

It’s all happened before

Even before the advent of digital technologies, critics have predicted the demise of existing media. After television was invented, many claimed radio would die. But radio ended up surviving by finding new uses; people started listening in cars, during train rides and on factory floors.

A family huddles around the television in the late 1950s.
National Archives and Records Administration

The myth of the disappearing book isn’t new, either. As early as 1894, there was speculation that the introduction of the phonograph would spell the demise of the books: They’d be replaced by what we today call audiobooks.

This happened again and again. Movies, radio, television, hyperlinks and smartphones – all conspired to destroy print books as a source of culture and entertainment. Some claimed the end of books would result in cultural regression and decline. Others envisioned utopian digital futures, overstating the advantages of e-books.

It is not by chance that the idea of the death of the book surfaces in moments of technological change. This narrative, in fact, perfectly conveys the mixture of hopes and fears that characterize our deepest reactions to technological change.

Narratives of technological change

To understand why these reactions are so common, one has to consider that we create emotional bonds with media as they become an integral part of our life. Numerous studies have shown how people develop a close relationship with objects such as books, televisions and computers. Sometimes, we even humanize them, giving a name to our car or shouting at our laptop for not working properly. As a result, the emergence of a new technology – like e-readers – doesn’t just indicate economic and social change. It also causes us to adjust our relationship with something that has become an integral part of our day-to-day life.

As a result, we find ourselves longing for what we used to know, but no longer have. And it’s why entire industries develop around retro products and older technologies. The spread of the printing press in 15th-century Europe, for example, made people seek out original manuscripts. The shift from silent to sound movie in the 1920s stimulated nostalgia for the older form. The same happened in the shift from analog to digital photography, from vinyls to CDs, or from black-and-white to color television. Not surprisingly, e-readers stimulated a new appreciation for the material quality of “old” books – and even for their often unpleasant smell.

Fans of vinyl visit a record shop on Record Store Day, a worldwide celebration of independently owned record stores held every April.
Associated Press

The ones who still worry for the disappearance of print books may rest assured: Books have endured many technical revolutions, and are in the best position to survive this one.

Yet the myth of the disappearing medium will continue to provide an appealing narrative about both the transformative power of technology and our aversion to change. In fact, one of the strategies we employ in order to make sense of change is the use of narrative patterns that are available and familiar, such as narratives of death and ending. Easy to remember and to spread, the story of the death of media reflects our excitement for the future, as well as our fear of losing parts of our intimate world – and finally, of ourselves.

The Conversation

Simone Natale, Lecturer in Communication and Media Studies, Loughborough University and Andrea Ballatore, Lecturer, Birkbeck, University of London

This article was originally published on The Conversation. Read the original article.

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Book Damage


The link below is to an article and infographic that looks at what damages books.

For more visit:
http://ebookfriendly.com/what-damages-paper-books-infographic/

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What is a Book?


The link below is to an article that looks at the question, ‘what is a book?’

For more visit:
http://blog.bookbaby.com/2016/09/what-is-a-book/

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A Wonderful Time We Live In


What a wonderful time we live in. Sure, there are always things to lament and probably in this day and age there may be more than in any time in the past. Yet there is still much to be excited about and to be thankful for. It may seem incongruous to both lament the current times, while still being excited and thankful for them. That this is a paradox is a given, but I can live inside it without feeling any contradiction. Now this may all seem a little heavy for late on a Saturday night (in Australia it is approaching 11.00 pm at this moment and is sure to be later when I actually upload this post), however I am not really looking for a philosophical debate – far from it. In fact, my purpose is to talk books.

OK, so that seems a rather strange jumping off point, but I trust it will appear relevant as I move along with my thoughts and develop my argument. You see I have a large library. Indeed, some would call my library massive by today’s ‘average Joe’ standard. I have several thousand traditional hard copy books in my personal library. I probably have close to double that in my digital ebook library. So together I am probably approaching 10 000 books/ebooks and that continues to expand rapidly (in the digital realm anyway, having largely stopped acquiring traditional books). Sure, it is unlikely I’ll come close to reading anywhere near that many books. I view a large percentage of these books as ‘tools,’ into which I mine on a regular basis, not necessarily reading each one cover to cover. A great many books I do read cover to cover and I would expect that somewhere between 10 to 20 percent of my books/ebooks will be read in such a manner should I live to a ripe old age.

So what makes me particularly excited and thankful about this current age in the realm of books/ebooks? Well, it is probably becoming a little clear to the bibliophiles out there and maybe not so much to those who read very little. I have limited physical space in which to store books. Indeed my space for storing books has really been exhausted. I have reached peak book storage in my home. I literally will struggle to find room for any future books here, not to mention any further bookcases/bookshelves. I have no further physical room for them. The exciting thing is that I no longer require the physical space in order to further expand my library. In fact, the fields in which I am able to collect books now has also increased and indeed there are no longer any limits in that respect. I can gather ebooks from any field whatsoever and in whatever numbers I could wish, should I choose to do so. Ebooks can be stored on gadgets of all descriptions, on external hard drives, on computers and even in the cloud. I have an incredible amount of digital storage space at my disposal and I am using it.

However it is more than that. I have a large collection of books from the past. Sure, most of these are reprints of older editions (though I do own old books themselves), yet they are still works from an era long past. I would argue they still have relevance for today and I know many people who would also passionately argue the same thing. So though I have a lot of ‘newer’ books/ebooks in my personal library, it is the older ones that I am most interested in here. I can now easily grab a digital copy of most of the older books I have via places like the Internet Archive and/or even Google Books. Most are available in a number of formats, including PDF and Kindle. So I have this great resource available that I wouldn’t have had before this time in which I live. This is an amazing time to live and I am so thankful that I am able to easily get a digital copy of most of the books I currently own. This is great for backup purposes, for you never know if one day I’ll lose the entire physical library in a fire or some other type of disaster. But more than that, I am able to downsize the physical component of my library, claw back some physical space in the home and yet still have these great books fully available to me and able to be used and utilized in a far greater way, not just in the home but wherever I happen to be via my tablet, phone or lap top. I can be on the top of a mountain in the middle of the wilderness and still have access to thousands of ebooks in my library.

Now for many bibliophiles this is an exciting thing, though many still can’t escape the past and live in the modern world where the smell of an old book or the feel of a physical page isn’t the best thing about the written word. For me, it is all about the value of the content. Sure, I appreciate the appearance, etc, of the ebook/book that I have. But it is the content that reigns supreme for me and now with the added functionality of that content, with its much enhanced usefulness – well, that is far more important to me than these lesser things.

That is still not all of it though. With the Internet Archive and similar sites, I am now able to expand my personal library beyond what I could ever have imagined 20 or so years ago. Now I can get digital copies of books that I never thought I could never get a hold of before. This is probably the most exciting thing of all for me. All of those works written by authors that mean a lot to me, I can now gain access to their entire extant works. I can pretty much gain access to all of the works I want and have them in my own home via the various gadgets the modern world allows me to have. Now that is just incredible! And it just gets easier with each passing day – and better. At some point in the future my own personal library may be greater than that of the entire ancient Library of Alexandria and will take up nowhere near the amount of room that that ancient building in Egypt once occupied. Yeah, this is a wonderful time we live in.

 

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Book Borrowing… Or Not!


The link below is to an article that is against book borrowing.

For more vsiit:
http://www.readitforward.com/article/against-borrowing-books/

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7 Ways to Organise Books


The link below is to an article that looks at 7 ways to organise your books.

For more visit:
http://bookriot.com/2016/08/29/7-ways-to-organize-your-books-other-than-alphabetically/