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At the BookShelf 
Reblogged this on 'The more he gave away, the more delighted he became' – from the Rainbow Fish and commented:
This guy talks about statistics about adult readers and how many books they read each year on average. According to the report he quotes, adults who read ebooks on average read 20 books a year, compared with 15 for readers of traditional print books. How does this tie in with my blog post about ebooks and younger readers? The point from the article was that if an ebook has too many bells and whistles, this can detract from a developing reader making sense of the text. Perhaps these ebooks for adults don’t have the bells and whistles and also adult reader presumably are already competent readers, not to be distracted by a different format. As the guy goes in to say, probably the difference comes about because of ease of access. He suggests that if you finish the 1st book in a series at 12pm, you can go online and buy the next, right there and then, and not have to wait for the library or bookstore to open, when you are not working. This makes sense to me. It is a reminder that ebooks are changing the face of reading right here and now.